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| (L to R) Bayan VP for HROD Philbert Berba; Bayan Business AVP Jon Arayata; CICT Sec. Rey Roxas-Chua; Bayan Managing Director Fred Bernardo; Bayan VP for Consumer Markets Brigs Merin, Bayan VP for Corporate Brand & Communications John Rojo; Bayan VP for IT Louie Cuevas; and Bayan VP for Product Development & Management Joevel Rivera |
Top executives of major corporations in the country knew they were in for a “hole new world” as soon as they stepped off the plane and were greeted by lovely ladies and escorted to their VIP shuttles marked with the Bayan logo.
It was first-class pampering from then on until the end of the three-day golf getaway.
“We wanted to treat our clients to an exclusive experience they truly deserve. Because of their hectic schedules, we knew that our only hope to tear them away from their desks is to charter them all the way to the golf course,” says Chito Franco, Bayan Business Head, with a smile.
He adds, “Our singular objective was to show them a good time.”
And a good time they had. Participants were all raves for the event.
“We had the golfers in mind all through the planning of the activities, the preparation of the golf kits and, of course, the design of the tournament itself,” says Anne David, Marketing Head for Bayan Business. “Every step of the way, it was about bringing the experience of a golf tournament to another level.”
Combining elements of fun, entertainment and great golf, Bayan shares some ideas on how to make a golf event unforgettable.
Pamper all the way
It’s every golfer’s dream to be a pro. Bayan made sure that the Executive Golf Exclusive made the players feel like they were on a pro tour. From the complete set of Bayan exclusive wear from Nike that they received upon arrival, and to the personal caddies wearing their names on their vests, all the players were made to feel like masters of the course.
Par-Tee It Up
Of course, one needs to unwind after a day of serious golfing. Bayan capped-off the days with parties where the executives were treated to unlimited food, overflowing drinks and all-night entertainment. Mingling, networking and basically having a blast, the hard-working executives were given the time to really get to know their Bayan business partners away from the hustle and bustle of the city—staying true to Bayan’s mantra of not having their relationships end with a plug on the wall.
Give it Away Now
Of course, who doesn’t want to win some prizes while they’re at it? Golfers, like everyone else, anticipate the raffle and tournament prizes. And with this, Bayan didn’t hold anything back as it gave away a treasure trove of Nike golf items, sets of PSPs, iPods, Home Entertainment Theatre and Apple Macbook for the raffle.
Bayan’s Executive Golf Exclusive is an annual golf tournament for Bayan Telecommunications’ premier corporate clients and was made possible in cooperation with PacSports, PacNet, Tata Communications, Bistro Americano, Jabra and Club Car.
